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As Major League Baseball (MLB) prepares for a new chapter following the upcoming breakup with ESPN, fans are left wondering what this means for the future of MLB games on their screens. After decades of collaboration, the league and the network announced their parting ways after the end of the 2025 season, leading to speculation about where the broadcasting rights will land next.
ESPN has been a staple in MLB coverage since 1990, airing games like the beloved “Sunday Night Baseball” and key events such as the Home Run Derby and Opening Day. However, the relationship has strained recently, as MLB expressed dissatisfaction with ESPN’s reduced coverage and demand for lower rights fees. In turn, ESPN highlighted their commitment to fiscal responsibility amid a rapidly evolving media landscape.
So, where will MLB direct its valuable media rights once the ESPN deal expires? Here are some top contenders vying for exclusive rights to broadcast MLB games starting in 2026.
1. Amazon Prime Video
Amazon Prime Video appears to be a leading candidate for MLB's next media rights package. The streaming giant has already had preliminary discussions about acquiring the rights to the ESPN package. With its established sports lineup, including Thursday Night Football and select NBA games, MLB could seamlessly fill the summer programming void. By securing MLB rights, Amazon would not only cater to baseball fans but also strategically position itself for larger contracts up for grabs in 2028.
2. NBC and Peacock
NBC is another potential player, looking to enhance its streaming offerings on Peacock. With a gap in their summer programming and a need to hold onto viewers, acquiring MLB games could significantly help mitigate churn. However, financial feasibility remains a concern, given NBC’s struggles with profitability in its streaming service.
3. CBS/Paramount+
CBS, alongside its subsidiary Paramount+, could also be in the running for MLB's rights. This option would allow MLB to utilize both broadcasting and streaming platforms. The recent changes in Paramount’s ownership could potentially open doors for more aggressive bids for sports rights. Like NBC, CBS would benefit from the addition of MLB games to its sports portfolio.
4. Smaller Networks: The CW or ION
Surprisingly, networks such as The CW or ION might emerge as dark horses in the race. Although they are smaller compared to the major networks, they might be willing to pay a premium for MLB rights, especially given their success with smaller sports leagues. This could provide MLB an opportunity to remain relevant during critical broadcasting slots.
5. Splitting the Rights
Lastly, MLB might consider splitting its rights between multiple broadcasters. This strategy could involve different networks acquiring specific packages, such as the Wild Card games or exclusive events like the Home Run Derby. While this might seem like a fragmented approach, it could also help recoup the anticipated revenue lost post-ESPN agreement.
As MLB continues to gain momentum with rising star players and fan engagement, the demand for its media rights is likely to grow. With exciting rule changes enhancing the pace of the game and increases in attendance and viewership, the league stands in a strong position to negotiate favorable terms with future broadcasting partners.
In conclusion, the landscape of MLB games will undoubtedly shift after the ESPN breakup. Fans and industry experts alike will pay close attention to which network or service will step up to fill the void. Whether through traditional broadcasting or innovative streaming options, one thing is clear: the future of MLB games is ripe with possibilities.
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